Adrian Rauchfleisch(劉好迪) 特聘教授
授課領域:
Social Media and Social Network Analysis, Political Communication in the Internet Age, Communication Research Methods
電話:
(02)3366-9840
研究室:
R301
個人網站:
連結
Education
- Ph.D. University of Zurich, Switzerland
- M.A. University of Zurich, Switzerland
Academic Appointments
- Professor at the Graduate Institute of Journalism, National Taiwan University (2025-)
- Associate Professor at the Graduate Institute of Journalism, National Taiwan University (2021-2025)
- Deputy Director‑General at the EU Centre in Taiwan, National Taiwan University (2022-2025)
- Associate Dean of International Affairs at the College of Social Science, National Taiwan University (2022-2023)
- Assistant Professor at the Graduate Institute of Journalism, National Taiwan University (2018-2021)
- Senior Reserach and Teaching Associate at the Institute of Mass Communication and Media Research, University of Zurich (2017 -2018)
- Reserach and Teaching Associate at the Institute of Mass Communication and Media Research, University of Zurich (2013-2017)
Articles in Peer‑Reviewed Journals
- Jungherr, A., Rauchfleisch, A., Wuttke, A. (2026). Artificial Intelligence in Election Campaigns: Perceptions, Penalties, and Implications. Political Communication.
- Jungherr, A., Rauchfleisch, A.. (2025). Artificial Intelligence in deliberation: The AI penalty and the emergence of a new deliberative divide. Government Information Quarterly, 42(4), 102079. doi:10.1016/j.giq.2025.102079
- Rauchfleisch, A., Suarez, J.P., Sales, N.M., Jungherr, A. (2025). Winning and losing with Artificial Intelligence: What public discourse about ChatGPT tells us about how societies make sense of technological change. Telematics and Informatics, 103, 102344. doi:10.1016/j.tele.2025.102344
- Jungherr, A., Rauchfleisch, A. (2025). What do people expect from Artificial Intelligence? Public opinion on alignment in AI moderation from Germany and the United States. Social Media + Society, 11(4). doi:10.1177/20563051251405069
- Rauchfleisch, A., Jungherr, A., Wuttke, A. (2025). Explaining Public Preferences for Regulating Artificial Intelligence in Election Campaigns: Evidence from the U.S. and Taiwan. Telecommunications Policy, 49(10), 103072. doi:10.1016/j.telpol.2025.103072
- Vogler, D., Rauchfleisch, A., de Seta, G. (2025). Support for Deepfake Regulation: The Role of Third‑Person Perception, Trust, and Risk. Studies in Communication and Media, 14(4), 570–593. doi:10.5771/2192‑4007‑2025‑4‑570
- Suarez, J.P., Sales, N.M., Rauchfleisch, A. (2025). Soft disempowerment dynamics in the 2022 FIFA World Cup. Humanities and Social Sciences Communications, 12, 1772. doi:10.1057/s41599‑025‑06062‑6
- Rauchfleisch, A., Vogler, D., de Seta, G. (2025). Deepfakes or Synthetic Media? The Effect of Euphemisms for Labeling Technology on Risk and Benefit Perceptions. Social Media + Society, 11 (3), 20563051251350975. doi:10.1177/20563051251350975
- Mede, N.G., Cologna, V., Berger, S., Besley, J., Brick, C., Joubert, M., Maibach, E.W., Mihelj, S., Oreskes, N., Schäfer, M.S., Van Der Linden, S., Abdul Aziz, N.I., Abdulsalam, S., Abu Shamsi, N., Aczel, B., Adinugroho, I., Alabrese, E., Aldoh, A., Alfano, M., …, Rauchfleisch, A., … TISP Consortium. (2025). Public Communication about Science in 68 Countries: Global Evidence on How People Encounter and Engage with Information about Science. Science Communication, doi:10.1177/10755470251376615
- Weston, M., Vogler, D., Rauchfleisch, A., Jürgens, P., Eisenegger, M. (2025). Days, Schedules, and Attention: How Time Affects Mobile News Consumption Among Young Swiss People. Mobile Media & Communication, 20501579251376418. doi:10.1177/20501579251376418
- Vogler, D., Rauchfleisch, A., de Seta, G. (2025). The Short‑Term Impact of an On‑Site Literacy Intervention on Discerning Deepfake Videos Based on Visual Features. Journalism & Mass Communication Quarterly, 102(4), 1135–1156. doi:10.1177/10776990251373088.
- Weston, M., Vogler, D., Jürgens, P., Rauchfleisch, A., Eisenegger, M. (2025). Tracking the Roots of Low News Usage on Smartphones –Do Individual Interests, Political Attitudes, and Media Consumption Habits Affect the Mobile News Use of Young Adults? Journal of Broadcasting & Electronic Media, 69(5), 529–548. doi:10.1080/08838151.2025.2535389
- Cologna, V., Mede, N.G., Berger, S., Besley, J., Brick, C., Joubert, M., Maibach, E. W., Mihelj, S., Oreskes, N., Schäfer, M.S., Van Der Linden, S., Abdul Aziz, N.I., Abdulsalam, S., Shamsi, N. A., Aczel, B., Adinugroho, I., Alabrese, E., Aldoh, A., Alfano, M., … Rauchfleisch, A., …Zwaan, R. A. (2025). Trust in Scientists and Their Role in Society Across 68 Countries. Nature Human Behaviour. doi:10.1038/s41562‑024‑02090‑5
- Mede, N.G., Cologna, V., Berger, S., Besley, J., Brick, C., Joubert, M., Maibach, E. W., Mihelj, S., Oreskes, N., Schäfer, M.S., Van Der Linden, S., Abdul Aziz, N. I., Abdulsalam, S., Shamsi, N. A., Aczel, B., Adinugroho, I., Alabrese, E., Aldoh, A., Alfano, M., … Rauchfleisch, A. , …Zwaan, R. A. (2025). Perceptions of Science, Science Communication, and Climate Change Attitudes in 68 Countries –The TISP Dataset. Scientific Data, 12(1), 114. doi:10.1038/s41597‑024‑04100‑7
- Rauchfleisch, A., Kaiser, J., The Impact of Deplatforming the Far Right: An Analysis of YouTube and BitChute. (2024). Information, Communication & Society, 27(7), 1478–1496. doi:10.1080/1369118X.2024.2346524
- Rauchfleisch, A., Jungherr, A. (2024). Blame and obligation: The importance of libertarianism and political orientation in the public assessment of disinformation in the United States. Policy & Internet, 16(4), 801–817. doi:10.1002/poi3.407
- Jungherr, A., Rauchfleisch, A. (2024). Negative Downstream Effects of Alarmist Disinformation Discourse: Evidence from the United States. Political Behavior, 46(4), 2123–2143. doi:10.1007/s11109‑024‑09911‑3
- Mede, N., Rauchfleisch, A., Metag, J., Schäfer, M.S. (2024). The Interplay of Knowledge Overestimation, Social Media Use, and Populist Ideas: Cross‑Sectional and Experimental Evidence From Germany and Taiwan. Communication Research, 00936502241230203. doi:10.1177/00936502241230203
- Vogler, D., Rauchfleisch, A., Schwaiger, L. (2024). The System Is Corrupted, and the Mainstream Media Is Lying to us! Exploring the Relation Between Affinity Toward Conspiracy Myths and Alternative News Media Usage. International Journal of Public Opinion Research, 36(1), edad044. doi:10.1093/ijpor/edad044
- Rauchfleisch, A., Kao, J.J., Tseng, T.H., Ho, C.T., Li, L.Y. (2023). Maximizing Science Outreach on Facebook: An Analysis of Scientists’Communication Strategies in Taiwan. Media and Communication, 11(1), 228–239. doi:10.17645/mac.v11i1.6080
- Chan, C.‑H., Rauchfleisch, A. (2023). Bayesian Multilevel Modeling and Its Application in Comparative Journalism Studies. International Journal of Communication, 17, 3700–3721.
- Vogler, D., Weston, M., Ryffel, Q., Rauchfleisch, A., Jürgens, P., Eisenegger, M., Schwaiger, L., Christen, U. (2023). Mobile news consumption and its relation to young adults’knowledge about and participation in referendums. Media and Communication, 11(1), 6–18. doi:10.17645/mac.v11i1.6029
- Rauchfleisch, A., Tseng, T. H., Kao, J. J., & Liu, Y. T. (2022). Taiwan’s Public Discourse About Disinformation: The Role of Journalism, Academia, and Politics. Journalism Practice, 1-21. https://doi.org/10.1080/17512786.2022.2110928
- Nachman, L., Rauchfleisch, A., & Hioe, B. (2022). How China divides the left: competing transnational left-wing alternative media on Twitter. Media and Communication, 10(3), 50-63. https://doi.org/10.17645/mac.v10i3.5345
- Schwaiger, L., Schneider, J., Rauchfleisch, A., & Eisenegger, M. (2022). Mindsets of conspiracy: A typology of affinities towards conspiracy myths in digital environments. Convergence, 13548565221106427. https://doi.org/10.1177/13548565221106427
- Rauchfleisch, A., Siegen, D., & Vogler, D. (2021). How COVID-19 Displaced Climate Change: Mediated Climate Change Activism and Issue Attention in the Swiss Media and Online Sphere. Environmental Communication, 1–9. https://doi.org/10.1080/17524032.2021.1990978
- Rauchfleisch, A., Schäfer, M. S., & Siegen, D. (2021). Beyond the ivory tower: Measuring and explaining academic engagement with journalists, politicians and industry representatives among Swiss professors. PLOS ONE, 16(5), e0251051. https://doi.org/10.1371/journal.pone.0251051
- Rauchfleisch, A., Vogler, D., & Eisenegger, M. (2021). Public Sphere in Crisis Mode: How the COVID-19 Pandemic Influenced Public Discourse and User Behaviour in the Swiss Twitter-sphere. Javnost - The Public, 28(2), 129–148. https://doi.org/10.1080/13183222.2021.1923622
- Weston, M., Rauchfleisch, A. (2021). Close to Beijing: Geographic Biases in People’s Daily. Media and Communication, 9(3), 59‑73. doi:10.17645/mac.v9i3.3966
- Kaiser, J., Rauchfleisch, A., & Cordova, Y. (2021). Fighting Zika With Honey: An Analysis of YouTube’s Video Recommendations on Brazilian YouTube. International Journal of Communication, 15, 19.
- Kaiser, J., & Rauchfleisch, A. (2020). Birds of a Feather Get Recommended Together: Algorithmic Homophily in YouTube’s Channel Recommendations in the United States and Germany. Social Media + Society, 6(4), 205630512096991. https://doi.org/10.1177/2056305120969914
- Rauchfleisch, A., Vogler, D., & Eisenegger, M. (2020). Transnational News Sharing on Social Media: Measuring and Analysing Twitter News Media Repertoires of Domestic and Foreign Audience Communities. Digital Journalism, 8(9), 1206–1230. https://doi.org/10.1080/21670811.2020.1835511
- Rauchfleisch, A., & Kaiser, J. (2020). The False positive problem of automatic bot detection in social science research. PLOS ONE, 15(10), e0241045. https://doi.org/10.1371/journal.pone.0241045
- Rauchfleisch, A., & Chi, J. (2020). Untangling Taiwan’s Hybridity With Structural Dysfunctions. Social Media + Society, 6(3), 205630512094765. https://doi.org/10.1177/205630512094765
- Rauchfleisch, A., & Kaiser, J. (2020). The German Far-right on YouTube: An Analysis of User Overlap and User Comments. Journal of Broadcasting & Electronic Media, 64(3), 373–396. https://doi.org/10.1080/08838151.2020.1799690
- Kaiser, J., Rauchfleisch, A., & Bourassa, N. (2020). Connecting the (Far-)Right Dots: A Topic Modeling and Hyperlink Analysis of (Far-)Right Media Coverage during the US Elections 2016. Digital Journalism, 8(3), 422–441. https://doi.org/10.1080/21670811.2019.1682629
- Rauchfleisch, A., & Metag, J. (2020). Beyond normalization and equalization on Twitter: Politicians’ Twitter use during non-election times and influences of media attention. Journal of Applied Journalism & Media Studies, 9(2), 169–189. https://doi.org/10.1386/ajms_00021_1
- Kaiser, J., & Rauchfleisch, A. (2019). Integrating Concepts of Counterpublics into Generalised Public Sphere Frameworks: Contemporary Transformations in Radical Forms. Javnost - The Public, 26(3), 241–257. https://doi.org/10.1080/13183222.2018.1558676
- Kargar, S., & Rauchfleisch, A. (2019). State-aligned trolling in Iran and the double-edged affordances of Instagram. New Media & Society, 21(7), 1506–1527. https://doi.org/10.1177/1461444818825133
- Kovic, M., Rauchfleisch, A., Sele, M., & Caspar, C. (2018). Digital astroturfing in politics: Definition, typology, and countermeasures. Studies in Communication Sciences, 18(1). https://doi.org/10.24434/j.scoms.2018.01.005
- Arlt, D., Rauchfleisch, A., & Schäfer, M. S. (2018). Between Fragmentation and Dialogue. Twitter Communities and Political Debate About the Swiss “Nuclear Withdrawal Initiative.” Environmental Communication, 13(4), 440–456. https://doi.org/10.1080/17524032.2018.1430600
- Rauchfleisch, A., & Schäfer, M. S. (2018). Structure and development of science communication research: Co-citation analysis of a developing field. Journal of Science Communication, 17(03), A07. https://doi.org/10.22323/2.17030207
- Rauchfleisch, A., & Schäfer, M. S. (2018). Climate change politics and the role of China: A window of opportunity to gain soft power? International Communication of Chinese Culture, 5(1–2), 39–59. https://doi.org/10.1007/s40636-018-0114-9
- Schäfer, M. S., Füchslin, T., Metag, J., Kristiansen, S., & Rauchfleisch, A. (2018). The different audiences of science communication: A segmentation analysis of the Swiss population’s perceptions of science and their information and media use patterns. Public Understanding of Science, 27(7), 836–856. https://doi.org/10.1177/0963662517752886
- Kovic, M., Rauchfleisch, A., Metag, J., Caspar, C., & Szenogrady, J. (2017). Brute force effects of mass media presence and social media activity on electoral outcome. Journal of Information Technology & Politics, 14(4), 348–371. https://doi.org/10.1080/19331681.2017.1374228
- Rauchfleisch, A., Artho, X., Metag, J., Post, S., & Schäfer, M. S. (2017). How journalists verify user-generated content during terrorist crises. Analyzing Twitter communication during the Brussels attacks. Social Media + Society, 3(3), 205630511771788. https://doi.org/10.1177/2056305117717888
- Rauchfleisch, A. (2017). The public sphere as an essentially contested concept: A co-citation analysis of the last 20 years of public sphere research. Communication and the Public, 2(1), 3–18. https://doi.org/10.1177/2057047317691054
- Metag, J., & Rauchfleisch, A. (2016). Journalists’ Use of Political Tweets: Functions for journalistic work and the role of perceived influences. Digital Journalism, 5(9), 1155–1172. https://doi.org/10.1080/21670811.2016.1248989
- Rauchfleisch, A., & Metag, J. (2016). The special case of Switzerland: Swiss politicians on Twitter. New Media & Society, 18(10), 2413–2431. https://doi.org/10.1177/1461444815586982
- Rauchfleisch, A., & Kovic, M. (2016). The Internet and Generalized Functions of the Public Sphere: Transformative Potentials From a Comparative Perspective. Social Media + Society, 2(2), 205630511664639. https://doi.org/10.1177/2056305116646393
- Rauchfleisch, A., & Schäfer, M. S. (2015). Multiple public spheres of Weibo: A typology of forms and potentials of online public spheres in China. Information, Communication & Society, 18(2), 139–155. https://doi.org/10.1080/1369118X.2014.940364
- Matthes, J., & Rauchfleisch, A. (2013). The Swiss “Tina Fey Effect”: The Content of Late-Night Political Humor and the Negative Effects of Political Parody on the Evaluation of Politicians. Communication Quarterly, 61(5), 596–614. https://doi.org/10.1080/01463373.2013.822405
Distinctions and Awards
- Outstanding Research Award, National Science and Technology Council, Taiwan (2026)
- Distinguished Teaching Award, National Taiwan University, Taiwan (2022)