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Adrian Rauchfleisch(劉好迪) 特聘教授

Adrian Rauchfleisch(劉好迪) 特聘教授

授課領域: Social Media and Social Network Analysis, Political Communication in the Internet Age, Communication Research Methods
電話: (02)3366-9840
研究室: R301
個人網站: 連結

Education

  • Ph.D. University of Zurich, Switzerland
  • M.A. University of Zurich, Switzerland


Academic Appointments

  • Professor at the Graduate Institute of Journalism, National Taiwan University (2025-)
  • Associate Professor at the Graduate Institute of Journalism, National Taiwan University (2021-2025)
  • Deputy Director‑General at the EU Centre in Taiwan,  National Taiwan University (2022-2025)
  • Associate Dean of International Affairs at the College of Social Science, National Taiwan University (2022-2023)
  • Assistant Professor at the Graduate Institute of Journalism, National Taiwan University (2018-2021)
  • Senior Reserach and Teaching Associate at the Institute of Mass Communication and Media Research, University of Zurich (2017 -2018)
  • Reserach and Teaching Associate at the Institute of Mass Communication and Media Research, University of Zurich (2013-2017)


Articles in Peer‑Reviewed Journals

  1. Jungherr, A., Rauchfleisch, A., Wuttke, A. (2026).  Artificial Intelligence in Election Campaigns: Perceptions, Penalties, and Implications. Political Communication.
  2. Jungherr, A., Rauchfleisch, A.. (2025). Artificial Intelligence in deliberation: The AI penalty and the emergence of a new deliberative divide. Government Information Quarterly, 42(4), 102079. doi:10.1016/j.giq.2025.102079
  3. Rauchfleisch, A., Suarez, J.P., Sales, N.M., Jungherr, A. (2025). Winning and losing with Artificial Intelligence: What public discourse about ChatGPT tells us about how societies make sense of technological change. Telematics and Informatics, 103, 102344. doi:10.1016/j.tele.2025.102344
  4. Jungherr, A., Rauchfleisch, A. (2025). What do people expect from Artificial Intelligence? Public opinion on alignment in AI moderation from Germany and the United States. Social Media + Society, 11(4). doi:10.1177/20563051251405069
  5. Rauchfleisch, A., Jungherr, A., Wuttke, A. (2025). Explaining Public Preferences for Regulating Artificial Intelligence in Election Campaigns: Evidence from the U.S. and Taiwan. Telecommunications Policy, 49(10), 103072. doi:10.1016/j.telpol.2025.103072
  6. Vogler, D., Rauchfleisch, A., de Seta, G. (2025). Support for Deepfake Regulation: The Role of Third‑Person Perception, Trust, and Risk. Studies in Communication and Media, 14(4), 570–593. doi:10.5771/2192‑4007‑2025‑4‑570
  7. Suarez, J.P., Sales, N.M., Rauchfleisch, A. (2025). Soft disempowerment dynamics in the 2022 FIFA World Cup. Humanities and Social Sciences Communications, 12, 1772. doi:10.1057/s41599‑025‑06062‑6
  8. Rauchfleisch, A., Vogler, D., de Seta, G. (2025). Deepfakes or Synthetic Media? The Effect of Euphemisms for Labeling Technology on Risk and Benefit Perceptions. Social Media + Society, 11 (3), 20563051251350975. doi:10.1177/20563051251350975
  9. Mede, N.G., Cologna, V., Berger, S., Besley, J., Brick, C., Joubert, M., Maibach, E.W., Mihelj, S., Oreskes, N., Schäfer, M.S., Van Der Linden, S., Abdul Aziz, N.I., Abdulsalam, S., Abu Shamsi, N., Aczel, B., Adinugroho, I., Alabrese, E., Aldoh, A., Alfano, M., …, Rauchfleisch, A., … TISP Consortium. (2025).  Public Communication about Science in 68 Countries: Global Evidence on How People Encounter and Engage with Information about Science. Science Communication, doi:10.1177/10755470251376615
  10. Weston, M., Vogler, D., Rauchfleisch, A., Jürgens, P., Eisenegger, M. (2025). Days, Schedules, and Attention: How Time Affects Mobile News Consumption Among Young Swiss People. Mobile Media & Communication, 20501579251376418. doi:10.1177/20501579251376418
  11. Vogler, D., Rauchfleisch, A., de Seta, G. (2025). The Short‑Term Impact of an On‑Site Literacy Intervention on Discerning Deepfake Videos Based on Visual Features. Journalism & Mass Communication Quarterly, 102(4), 1135–1156. doi:10.1177/10776990251373088.
  12. Weston, M., Vogler, D., Jürgens, P., Rauchfleisch, A., Eisenegger, M. (2025). Tracking the Roots of Low News Usage on Smartphones –Do Individual Interests, Political Attitudes, and Media Consumption Habits Affect the Mobile News Use of Young Adults? Journal of Broadcasting & Electronic Media, 69(5), 529–548. doi:10.1080/08838151.2025.2535389
  13. Cologna, V., Mede, N.G., Berger, S., Besley, J., Brick, C., Joubert, M., Maibach, E. W., Mihelj, S., Oreskes, N., Schäfer, M.S., Van Der Linden, S., Abdul Aziz, N.I., Abdulsalam, S., Shamsi, N. A., Aczel, B., Adinugroho, I., Alabrese, E., Aldoh, A., Alfano, M., … Rauchfleisch, A., …Zwaan, R. A. (2025). Trust in Scientists and Their Role in Society Across 68 Countries. Nature Human Behaviour. doi:10.1038/s41562‑024‑02090‑5
  14. Mede, N.G., Cologna, V., Berger, S., Besley, J., Brick, C., Joubert, M., Maibach, E. W., Mihelj, S., Oreskes, N., Schäfer, M.S., Van Der Linden, S., Abdul Aziz, N. I., Abdulsalam, S., Shamsi, N. A., Aczel, B., Adinugroho, I., Alabrese, E., Aldoh, A., Alfano, M., … Rauchfleisch, A. , …Zwaan, R. A. (2025). Perceptions of Science, Science Communication, and Climate Change Attitudes in 68 Countries –The TISP Dataset. Scientific Data, 12(1), 114. doi:10.1038/s41597‑024‑04100‑7
  15. Rauchfleisch, A., Kaiser, J., The Impact of Deplatforming the Far Right: An Analysis of YouTube and BitChute. (2024). Information, Communication & Society, 27(7), 1478–1496. doi:10.1080/1369118X.2024.2346524
  16. Rauchfleisch, A., Jungherr, A. (2024). Blame and obligation: The importance of libertarianism and political orientation in the public assessment of disinformation in the United States. Policy & Internet, 16(4), 801–817. doi:10.1002/poi3.407
  17. Jungherr, A., Rauchfleisch, A. (2024). Negative Downstream Effects of Alarmist Disinformation Discourse: Evidence from the United States. Political Behavior, 46(4), 2123–2143. doi:10.1007/s11109‑024‑09911‑3
  18. Mede, N., Rauchfleisch, A., Metag, J., Schäfer, M.S. (2024). The Interplay of Knowledge Overestimation, Social Media Use, and Populist Ideas: Cross‑Sectional and Experimental Evidence From Germany and Taiwan. Communication Research, 00936502241230203. doi:10.1177/00936502241230203
  19. Vogler, D., Rauchfleisch, A., Schwaiger, L. (2024). The System Is Corrupted, and the Mainstream Media Is Lying to us! Exploring the Relation Between Affinity Toward Conspiracy Myths and Alternative News Media Usage. International Journal of Public Opinion Research, 36(1), edad044. doi:10.1093/ijpor/edad044
  20. Rauchfleisch, A., Kao, J.J., Tseng, T.H., Ho, C.T., Li, L.Y. (2023). Maximizing Science Outreach on Facebook: An Analysis of Scientists’Communication Strategies in Taiwan. Media and Communication, 11(1), 228–239. doi:10.17645/mac.v11i1.6080
  21. Chan, C.‑H., Rauchfleisch, A. (2023). Bayesian Multilevel Modeling and Its Application in Comparative Journalism Studies. International Journal of Communication, 17, 3700–3721.
  22. Vogler, D., Weston, M., Ryffel, Q., Rauchfleisch, A., Jürgens, P., Eisenegger, M., Schwaiger, L., Christen, U. (2023). Mobile news consumption and its relation to young adults’knowledge about and participation in referendums. Media and Communication, 11(1), 6–18. doi:10.17645/mac.v11i1.6029
  23. Rauchfleisch, A., Tseng, T. H., Kao, J. J., & Liu, Y. T. (2022). Taiwan’s Public Discourse About Disinformation: The Role of Journalism, Academia, and Politics. Journalism Practice, 1-21. https://doi.org/10.1080/17512786.2022.2110928
  24. Nachman, L., Rauchfleisch, A., & Hioe, B. (2022). How China divides the left: competing transnational left-wing alternative media on Twitter. Media and Communication, 10(3), 50-63. https://doi.org/10.17645/mac.v10i3.5345
  25. Schwaiger, L., Schneider, J., Rauchfleisch, A., & Eisenegger, M. (2022). Mindsets of conspiracy: A typology of affinities towards conspiracy myths in digital environments. Convergence, 13548565221106427. https://doi.org/10.1177/13548565221106427
  26. Rauchfleisch, A., Siegen, D., & Vogler, D. (2021). How COVID-19 Displaced Climate Change: Mediated Climate Change Activism and Issue Attention in the Swiss Media and Online Sphere. Environmental Communication, 1–9. https://doi.org/10.1080/17524032.2021.1990978
  27. Rauchfleisch, A., Schäfer, M. S., & Siegen, D. (2021). Beyond the ivory tower: Measuring and explaining academic engagement with journalists, politicians and industry representatives among Swiss professors. PLOS ONE, 16(5), e0251051. https://doi.org/10.1371/journal.pone.0251051
  28. Rauchfleisch, A., Vogler, D., & Eisenegger, M. (2021). Public Sphere in Crisis Mode: How the COVID-19 Pandemic Influenced Public Discourse and User Behaviour in the Swiss Twitter-sphere. Javnost - The Public, 28(2), 129–148. https://doi.org/10.1080/13183222.2021.1923622
  29. Weston, M., Rauchfleisch, A. (2021). Close to Beijing: Geographic Biases in People’s Daily. Media and Communication, 9(3), 59‑73. doi:10.17645/mac.v9i3.3966
  30. Kaiser, J., Rauchfleisch, A., & Cordova, Y. (2021). Fighting Zika With Honey: An Analysis of YouTube’s Video Recommendations on Brazilian YouTube. International Journal of Communication, 15, 19.
  31. Kaiser, J., & Rauchfleisch, A. (2020). Birds of a Feather Get Recommended Together: Algorithmic Homophily in YouTube’s Channel Recommendations in the United States and Germany. Social Media + Society, 6(4), 205630512096991. https://doi.org/10.1177/2056305120969914
  32. Rauchfleisch, A., Vogler, D., & Eisenegger, M. (2020). Transnational News Sharing on Social Media: Measuring and Analysing Twitter News Media Repertoires of Domestic and Foreign Audience Communities. Digital Journalism, 8(9), 1206–1230. https://doi.org/10.1080/21670811.2020.1835511
  33. Rauchfleisch, A., & Kaiser, J. (2020). The False positive problem of automatic bot detection in social science research. PLOS ONE, 15(10), e0241045. https://doi.org/10.1371/journal.pone.0241045
  34. Rauchfleisch, A., & Chi, J. (2020). Untangling Taiwan’s Hybridity With Structural Dysfunctions. Social Media + Society, 6(3), 205630512094765. https://doi.org/10.1177/205630512094765
  35. Rauchfleisch, A., & Kaiser, J. (2020). The German Far-right on YouTube: An Analysis of User Overlap and User Comments. Journal of Broadcasting & Electronic Media, 64(3), 373–396. https://doi.org/10.1080/08838151.2020.1799690
  36. Kaiser, J., Rauchfleisch, A., & Bourassa, N. (2020). Connecting the (Far-)Right Dots: A Topic Modeling and Hyperlink Analysis of (Far-)Right Media Coverage during the US Elections 2016. Digital Journalism, 8(3), 422–441. https://doi.org/10.1080/21670811.2019.1682629
  37. Rauchfleisch, A., & Metag, J. (2020). Beyond normalization and equalization on Twitter: Politicians’ Twitter use during non-election times and influences of media attention. Journal of Applied Journalism & Media Studies, 9(2), 169–189. https://doi.org/10.1386/ajms_00021_1
  38. Kaiser, J., & Rauchfleisch, A. (2019). Integrating Concepts of Counterpublics into Generalised Public Sphere Frameworks: Contemporary Transformations in Radical Forms. Javnost - The Public, 26(3), 241–257. https://doi.org/10.1080/13183222.2018.1558676
  39. Kargar, S., & Rauchfleisch, A. (2019). State-aligned trolling in Iran and the double-edged affordances of Instagram. New Media & Society, 21(7), 1506–1527. https://doi.org/10.1177/1461444818825133
  40. Kovic, M., Rauchfleisch, A., Sele, M., & Caspar, C. (2018). Digital astroturfing in politics: Definition, typology, and countermeasures. Studies in Communication Sciences, 18(1). https://doi.org/10.24434/j.scoms.2018.01.005
  41. Arlt, D., Rauchfleisch, A., & Schäfer, M. S. (2018). Between Fragmentation and Dialogue. Twitter Communities and Political Debate About the Swiss “Nuclear Withdrawal Initiative.” Environmental Communication, 13(4), 440–456. https://doi.org/10.1080/17524032.2018.1430600
  42. Rauchfleisch, A., & Schäfer, M. S. (2018). Structure and development of science communication research: Co-citation analysis of a developing field. Journal of Science Communication, 17(03), A07. https://doi.org/10.22323/2.17030207
  43. Rauchfleisch, A., & Schäfer, M. S. (2018). Climate change politics and the role of China: A window of opportunity to gain soft power? International Communication of Chinese Culture, 5(1–2), 39–59. https://doi.org/10.1007/s40636-018-0114-9
  44. Schäfer, M. S., Füchslin, T., Metag, J., Kristiansen, S., & Rauchfleisch, A. (2018). The different audiences of science communication: A segmentation analysis of the Swiss population’s perceptions of science and their information and media use patterns. Public Understanding of Science, 27(7), 836–856. https://doi.org/10.1177/0963662517752886
  45. Kovic, M., Rauchfleisch, A., Metag, J., Caspar, C., & Szenogrady, J. (2017). Brute force effects of mass media presence and social media activity on electoral outcome. Journal of Information Technology & Politics, 14(4), 348–371. https://doi.org/10.1080/19331681.2017.1374228
  46. Rauchfleisch, A., Artho, X., Metag, J., Post, S., & Schäfer, M. S. (2017). How journalists verify user-generated content during terrorist crises. Analyzing Twitter communication during the Brussels attacks. Social Media + Society, 3(3), 205630511771788. https://doi.org/10.1177/2056305117717888
  47. Rauchfleisch, A. (2017). The public sphere as an essentially contested concept: A co-citation analysis of the last 20 years of public sphere research. Communication and the Public, 2(1), 3–18. https://doi.org/10.1177/2057047317691054
  48. Metag, J., & Rauchfleisch, A. (2016). Journalists’ Use of Political Tweets: Functions for journalistic work and the role of perceived influences. Digital Journalism, 5(9), 1155–1172. https://doi.org/10.1080/21670811.2016.1248989
  49. Rauchfleisch, A., & Metag, J. (2016). The special case of Switzerland: Swiss politicians on Twitter. New Media & Society, 18(10), 2413–2431. https://doi.org/10.1177/1461444815586982
  50. Rauchfleisch, A., & Kovic, M. (2016). The Internet and Generalized Functions of the Public Sphere: Transformative Potentials From a Comparative Perspective. Social Media + Society, 2(2), 205630511664639. https://doi.org/10.1177/2056305116646393
  51. Rauchfleisch, A., & Schäfer, M. S. (2015). Multiple public spheres of Weibo: A typology of forms and potentials of online public spheres in China. Information, Communication & Society, 18(2), 139–155. https://doi.org/10.1080/1369118X.2014.940364
  52. Matthes, J., & Rauchfleisch, A. (2013). The Swiss “Tina Fey Effect”: The Content of Late-Night Political Humor and the Negative Effects of Political Parody on the Evaluation of Politicians. Communication Quarterly, 61(5), 596–614. https://doi.org/10.1080/01463373.2013.822405


Distinctions and Awards

  • Outstanding Research Award, National Science and Technology Council, Taiwan (2026)
  • Distinguished Teaching Award, National Taiwan University, Taiwan (2022)